Before: 

Website UX and design

To fulfill Avasam's ambition to disrupt the e-commerce environment when it comes to drop-shipping, I needed to create something that creates a powerful impression on the prospects. I collaborated with an external agency to create the logo. And from the logo, I articulated the visual identity for the website.

After:

Problem 1) The user's time spent on the pages was too low for SEO purposes

The time spent on a website's page is a positive signal for SEO and can lead to better rankings and higher conversion rates.

Solution 1) Increase the user's time spent on the pages through engaging micro-interactions and animations

The goal was to create a user experience that is so compelling that visitors naturally want to stay and explore more of Avasam's content.

In order to keep the website's appearance fresh and engaging I proposed a new way to create animations in order to minimize the page load time and use less resources to greatly aid the SEO efforts - that meant no embedded videos and gifs.
I used a java script-based library of animations (Lottie) towards which I had control through Adobe After-Effects.

Solution 1 result: The user's time spent increased by a whooping 60%

Through analytics we saw an increase of 60% in session duration and also the percentage of the page viewed (through heatmaps) got up by 40% which meant that only the footer was getting the lowest view-time which is something normal.

Problem 2) Highly relevant traffic (potential leads) didn't directly search for "drop shipping" but broader terms

After I segmented the user base through field research and user interviews, I created a search-term cloud to figure out where should I aim my content architecture.

Solution 2) Create engaging and useful dedicated landing pages for each category of search-terms

→ Free tools landing pages

Solution 2 result: The landing pages had a conversion rate (sign-ups) of 8% which translated in 200 sign-ups per month

Problem 3) The digital eco-system needed an automated way of engaging and re-engaging users

Solution 3): I created an automated workflow using HubSpot and a combination of in-app messaging to keep the users engaged or convert them

Solution 3 results: 40% engagement with new users and 80% engagement with existing users